4,241 First-Time Deposits in Five Months: Multi-Format iGaming Acquisition in the Philippines
A five-month, four-format acquisition campaign for an iGaming casino offer in the Philippines, built around first-time deposits rather than sign-ups alone.
The results side by side
Campaign overview
ProplexAds ran player acquisition for an iGaming casino offer in the Philippines. The objective was to grow registrations and, more importantly, first-time deposits, without depending on a single traffic source.
Strategy and optimisation
Instead of relying on one format, the campaign ran Native, Push, Popunder and Direct Click traffic side by side. Each source was evaluated continuously against the registration and first-time-deposit goals, which kept the campaign at scale while steering spend toward users with stronger conversion potential.
Traffic sources
Results
Over five months, the campaign delivered 10K+ registrations and 4,241 first-time deposits.
Key takeaways
- Running four formats in parallel kept acquisition steady across all five months.
- Judging every source on first-time deposits, not just registrations, kept the focus on players with real value.
- A diversified mix supported both registration growth and meaningful FTD volume.
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