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Case study Brazil

264 Deposits at a $22.80 Cost per Deposit: Direct Click Sportsbook Acquisition in Brazil

Four Direct Click campaigns for a sportsbook operator in Brazil, each measured on cost per deposit as well as cost per conversion: 641 conversions and 264 deposits from 395,807 clicks.

Industry
iGaming · Sportsbook · Brazil
Market
Brazil
Traffic
Direct Click
264Deposits
641Conversions
$22.80Cost per deposit, all four campaigns
$9.39Cost per conversion, all four campaigns

The results side by side

Volume
  • Conversions641
  • Deposits264
Cost per result
  • Cost per deposit, all four campaigns$22.80
  • Cost per conversion, all four campaigns$9.39

Deposits and cost per deposit by campaign

Deposits

030609012011739

Cost per deposit ($)

08162432Core Direct ClickWhitelist (WL)NewiOS25.2720.12

Campaign overview

ProplexAds ran Direct Click traffic for a sportsbook operator in Brazil. A low cost per conversion does not show which traffic turns into depositing players, so every campaign was tracked through to the deposit.

Strategy and optimisation

Traffic ran as four separately tracked Direct Click campaigns: the core campaign, a dedicated iOS campaign, a whitelist (WL) campaign and a fourth campaign, New. Each one was compared on cost per conversion (CPA) and cost per deposit (CPD).

Traffic sources

Direct ClickiOS campaignWhitelist campaignDeposit tracking

Results

Across the four campaigns, 395,807 clicks produced 641 conversions (a 0.1619% conversion rate) and 264 deposits, at a combined $9.39 per conversion and $22.80 per deposit. The core Direct Click campaign delivered the most deposits (117) and the lowest CPA ($8.49). The iOS campaign had the lowest cost per deposit ($20.12) and the highest conversion rate (0.2087%).

Key takeaways

  • The lowest cost per conversion and the lowest cost per deposit came from different campaigns: $8.49 CPA on the core campaign, $20.12 per deposit on iOS.
  • Running iOS as its own campaign made its stronger conversion rate visible: 0.2087%, against 0.1514% to 0.1676% for the other three.
  • Cost per deposit stayed between $20.12 and $25.27 across all four campaigns.
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